INBOUND MARKETING STRATEGIES IN THE B2B HEALTHCARE SECTOR
Brand: Roche Diagnostics
Project Description
As the world leader in biotechnology, the Roche Group is one of the leaders in the research-based pharmaceutical and diagnostic industry, and Roche Diagnotics has approached our agency to promote its Viewics solution, a software program that synthesizes all megadata from various IT systems, in the laboratory and beyond.
The result ?
The objectives of our service were first to create a webinar to present the functionalities of the new solution to healthcare professionals and then to generate registrations.
In order to promote this online conference, we have created optimized landing pages. We created Display and Search campaigns on Google Ads, as well as sponsored campaigns on social networks. Finally, in order to optimize the webinar's participation rate, we also designed newsletters to raise the interest of healthcare professionals and encourage them to register
170 HEALTHCARE PROFESSIONALS REGISTERED FOR THE FIRST VIEWICS WEBINAR TO INTRODUCE THE VIEWICS SOLUTION.
Missions for Roche Diagnostics
Inbound marketing strategy to generate webinar registrations:
Creation of optimized landing pages
Creation of sponsored campaigns on Google Search and Google Display
Graphic design of banners displayed on Google's Display network
Creation of sponsored campaigns on social networks
Webinar organization and registration management via Livestorm software
Examples of sliders:
