Increase your Visibility on Search Engines and Opt for Quality Content
Definition: SEO (Search Engine Optimization) is the art of improving the understanding of a web page by search engines (such as Google or Bing) in order to get a website up in the search results page. The SEO agency is a group of experts with in-depth knowledge of SEO techniques.
Our SEO agencies : Lyon, Paris, Nantes
SEARCH ENGINE DIAGNOSIS
The SEO audit is to make an inventory of your site and its structure. We draw up a list of blocking/slow factors that can hinder the good web referencing of the pages by search engines.
The technical criteria of referencing to be taken into account are numerous and can make the difference to reach the first page.
We analyze all the relevance criteria for SEO traffic (this is the role of an SEO agency) such as internal meshing, on-page optimization, meta tags and other elements thanks to our SEO tools and our experience in SEO. The result: a complete diagnosis that will really allow you to begin your work to improve your visibility. That's what an SEO audit is all about!
As SEO is becoming more and more complex, it is essential to define an effective and scalable SEO strategy. SEO optimization allows you to get qualified traffic and improve your conversion rate.
At this stage, following the SEO audit, we identify the performance indicators to evaluate the SEO strategy, then choose the keyword groups that correspond to your target and finally, the SEO tactics to implement.
The levers of natural referencing are numerous: content, videos, press campaign or local / social strategy. The next step is to improve your content or marketing content. Contact our SEO agency now.
CONTENT (CONTENT MARKETING)
Improving or creating SEO content gives positive signals to search engines. We accompany you in the process of creating quality content. Creating an editorial calendar will allow you to have a long-term view of your needs in resources. process for creating quality content.
By establishing an editorial planning, you will have a long-term vision of your resource needs. Either you opt for an in-house resource or we, as an SEO agency, can provide you with optimized and ready-to-use content. This content will also have to fit your netlinking strategy.
In order to determine the amount of content and the different levels (marketing, SEO, popularity) our team analyzes the available data on your data. Then we write content that is optimized for our clients' searches (keywords).
Each content is unique and aims to improve natural referencing (i.e. the positioning of the site on search engines and then bring traffic) either locally, nationally or internationally.
The effect of the content is double, it is important for the brand image, for the visitors and for the search engines Google, Bing, Yahoo, Yandex, Baidu...).
The organic referencing (natural referencing or even SEO) goes through the notoriety which is acquired thanks to the links also called backlinks which point towards your site. An optimal SEO strategy allows you to obtain efficient and profitable inbound links.
For Google, the profiles of links that connect to your site are the most important factors in determining your position in search results. This outline is established based on several elements such as the number of links, the reputation of the emitting websites and where the links are located.
We propose to establish quality links in your theme. Quality work in this area is necessary for success. Only an SEO agency is able to bring you long-term results.
Whether you are a B2B company, a SaaS software or an e-merchant, our expertise is focused on the seo agency part.
Our popularity development activity also involves developing your overall brand awareness. We set up Adwords campaigns (see the SEA part). These complementary services are key to working your brand in the same way as social networks.
For each Google SEO project we offer you a detailed report of the positions of your keywords and visits to your site.
As a web agency, the implementation of our services includes a rigorous monitoring of your performance with a view to a continuous improvement process.
Our SEO experts accompany you throughout your digital strategy, from development to success.
Discover our guide that answers all the questions about natural referencing and our article on Google's new website kit.
Our SEO agency in Lyon is dedicated to the success of your project in France and abroad. Performance guaranteed by respecting our recommendations.
THE MAIN QUESTIONS AROUND SEARCH ENGINE OPTIMIZATION
WHAT IS NATURAL REFERENCING?
SEO is a suite of techniques that improve a search engine's understanding of a site to generate more traffic.
HOW MUCH COSTS AN SEO STRATEGY?
The price of a SEO strategy is variable depending on the goals and the reputation of the brand. However, you can get results with a few hundred or thousands of euros of investment
HOW LONG MUST I BE TO BE THE 1st ON GOOGLE?
It takes an average of 12 months to achieve significant results. This duration varies according to sectors and investments
WHAT IS THE DIFFERENCE BETWEEN NATURAL AND PAID SEO?
Natural referencing provides free traffic by optimizing the website and the links that come from other sites while paid search is a way to advertise on search engines