GOOGLE ADS
FORMATION
Boost your web marketing skills
and get trained on Google Ads!
The Staenk agency puts its expertise in webmarketing training at your service during e-learning sessions. The training includes several hours of video content, a complete presentation support, many quizzes to test your skills as well as 1 hour of individual training with one of our Webmarketing experts.
MASTER THE FUNDAMENTALS OF GOOGLE ADS
KNOW THE BASICS OF GOOGLE ADS
BE ABLE TO CREATE A CAMPAIGN FROM A TO Z
LEARN CAMPAIGN OPTIMIZATION TECHNIQUES
PREPARATION FOR GOOGLE ADS SEARCH NETWORK CERTIFICATION
HOW IS THE TRAINING STRUCTURED?
ACCESS TO A PLATFORM SPECIALLY DEDICATED TO E-LEARNING
DOZENS OF VIDEOS WITH ONE OF OUR SEA EXPERTS
THREE QUIZZES TO EVALUATE YOUR KNOWLEDGE
A COMPLETE GUIDE TO PREPARE FOR GOOGLE ADS CERTIFICATION
A SITUATIONAL QUIZ FOR THE GOOGLE ADS CERTIFICATION
A DIPLOMA OF COMPLETION OF THE STAENK TRAINING
THE TRAINING PROGRAM
I.INTRODUCTION TO GOOGLE ADS BASICS
1.1 Overview of Google Ads
1.2 How to choose your campaign goal
1.3 Defining an appropriate strategy
1.4 Introduction to conversions
Quiz /5
II. CREATE YOUR FIRST CAMPAIGN
2.1 First settings to create a campaign
2.2 Hearings
2.3 Budget and bidding strategies
2.4 Ad extensions
2.5 Ad group and keywords
2.6 Creation of ads
Quiz /5
III. OPTIMIZE A CAMPAIGN
3.1 Overview and recommendation
3.2 Ad groups, ads and extensions
3.3 Keywords and quality level
3.4 Audiences
3.5 Other settings
3.6 Google Analytics
3.7 Useful tools
3.8 Practical Advice
Quiz /10
IV. TAKE THE GOOGLE ADS TRAINING
4.1 Support de présentation
4.2 Detailed explanations point by point
Preliminary questionnaire /20
Passing the certification
YOUR TRAINER
Damien Puisieux is the SEA Manager of Staenk agency since 2019. After a Master in Communication in Marketing, Advertising and Digital, Damien decided to go to Ireland to work as a Customer Success Manager for Google Ads. After 2 years of experience, he decided to come back to Lyon to join Staenk. As a seasoned trainer, he has already had the opportunity to do many hours of training for Google, Accenture, Masters from prestigious schools and many other companies.
E-LEARNING BUT NOT ONLY...
We offer you an E-Learning service with unlimited access to the content in order to give you the possibility to follow the training at your own pace. The whole platform and the content have been thought in order to offer you the best learning conditions. If that was not enough, Staenk also offers you an individual or group training of 1 hour with Damien or one of our SEA experts, the opportunity to come back on all the points still fragile.
WHO IS THE AUDIENCE FOR THE TRAINING?
Company / communication / marketing managers wishing to initiate and/or develop a web marketing approach.
Future SEA managers wishing to move into this profession
WHERE TO TAKE THE TRAINING?
In partnership with the Digiforma platform, the courses are entirely available online!
You have access to a 100% digital platform for life
A private extranet with the documents shared during the training
An interactive space for exchange with other participants
HOW MUCH DOES THE TRAINING COST?
SPECIAL OFFER
-50% ON ALL THE TRAININGS
Special price >> 129 € H.T.
The training is fully customizable according to your needs.
I. Introduction to Google Ads - 50€ HT = 25€ HT
+ 4 videos and screen sharing
+ quiz
+ support
II. Create a campaign - 75€ HT = 35€ HT
+ 6 videos and screen sharing
+ quiz
+ support
III. Optimize a campaign - 150€ HT = 75€ HT
+ 8 videos and screen sharing
+ quiz
+ support
IV. Pass the Google Ads certification - 150€ HT = 75€ HT
+ 360° video presentation of the search network
+ preparation test
+ support
V. 1h individual session with one of our SEA experts - 150€ HT = 75€ HT
SPECIAL OFFER
129€ H.T. ON ALL THE SESSIONS
+ full videos and screen sharing
+ 3 quizzes
+ preparation test
+ support
+ 1 hour individual session with your trainer
FUNDING
Staenk is a professional training organization, the trainings are eligible to funders such as OPCO.
Datadocked organization
Activity number : 84691521269
