Search Engine Advertising is not only about Google.
Bing Ads, now Microsoft Advertising, now represents 7% of the global market.
Your Bing Ads agency will create tailor-made, high-performance campaigns for you on the search engines Bing, Yahoo, Qwant, Ecosia and DuckDuckGo.
SPECIALIZED IN BING ADS
Staenk, an agency specialized in search engine optimization and search engine advertising, accompanies you in the deployment of a strategy on Microsoft Advertising but also in SEO.
Our team is composed of experts with multiple skills: search engine advertising (SEA), search engine optimization (SEO), web strategy consulting or content creation to better understand your strategy on the Microsoft search engine.
In addition to the creation and management of your Bing sponsored links campaigns, we advise you on the monitoring of your conversions and the ergonomics of your landing page in order to boost your performance on the web.
MICROSOFT ADS CAMPAIGNS
OPTIMIZED BY STAENK
We adopt a meticulous and structured approach in line with the SEA (Search Engine Advertising) objectives, in order to set up your Microsoft Advertising campaigns.
We segment your campaigns in a precise and strategic way. We optimize them on a daily basis in order to achieve your marketing objectives.
SEARCH ENGINE ADVERTISING ?
Also called SEA, Search Engine Advertising is a marketing technique that allows you to buy advertising space online (search network, shopping, display...).
WHAT ARE THE BENEFITS
OF DOING SEA IN BING ?
Search Engine Advertising increases the visibility of an advertiser on the web very quickly thanks to its bidding system. Microsoft Advertising opens your field of action by allowing you to target users from the entire Microsoft network.
WHAT ARE THE DIFFERENT FORMATS
IN BING ?
Whether you are a showcase site, a service provider or an e-commerce site, Bing Ads offers many advertising formats to increase your visibility: Search Network, Bing Shopping, Display...
DIFFERENCES BETWEEN SEA AND SEO ?
Although complementary, Search Engine Optimization (SEA) is opposed to Search Engine Optimization (SEO). Unlike SEO, SEA allows you to generate immediate visibility on search engines by bidding on keywords from the Microsoft/Bing Ads network.
WHY BING ?
Stand out from the competition by using Microsoft Advertising in addition to Google Ads! Are you targeting the United States? Did you know that Bing Search controls 36% of the US desktop search market?
Many users use both Google and Bing Search to find information. Coupled with Microsoft, Bing Search and Microsoft Advertising also feed off the 1.5 billion Windows devices in the world. Targeting mostly businesses, internal search bars going to Bing.com are available on all Windows 10 devices.
Bing is also used on Xbox, Microsoft Office, Outlook, Word, Excel, Skype but also with the voice assistants Cortana and Alexa, present in more than 100 million households.
Bing attracts a different population than Google. This allows you to reach a target that may be more appropriate to your business. It attracts a more mature audience, on average 45 years old, more educated, with a better income and Bing users spend 35% more when shopping online. They are also more likely to be married and have children.
A LOWER CPC THAN GOOGLE
A BETTER CONVERSION RATE
100% TARGETED AUDIENCE SHARE
Opting for advertising campaigns on the Bing search network guarantees you to reach 100% of your audience. The complementarity between Bing and Google allows you to maximize your presence on the search network.